We all probably use the Internet to search for something everyday. This Is Cool may or may not have noticed it, but as Internet users, we devote our time online in searching for something. As digital marketers and business owners, how does this affect us? Will it have a bearing for our brands? As we have brands that we take care of, one of our main goals is to drive people towards us - towards our online assets. This includes our websites, especially when you sell your products or services on your website. One way to gain traffic in our pages is with the help of SEO or Search Engine Optimization. SEO can help a content from a website to rank higher in search engines like Google, which will divert the attention of people online towards it. Since when a website or web page ranks higher on the search results a user sees whenever there’s a search, chances are very high for a user to click your content without hesitation when it ranks very high and appears on the first page of the search results. In order to apply these aspects better in our websites, let us first define the key elements in SEO. What is user intent? First, we must understand the term User Intent. Simply put, it holds true to its name - this is the intention of the Internet user when he or she searches for something online. Take this for example: A user searches for an iPad. What could be the user intent behind this search activity? It could be any of the following: The user needs an iPad for school, he or she needs it for his or her art, or just simply because the user wants one. In any case, any of these reasons are valid and valuable when it comes to SEO. This is how user intent is described. Importance of user search intent Make your audience have the best results for their searches when you utilize user search intent. Produce content that will provide them your best landing page for their queries and go to your website. Another thing that makes user search intent a necessity for business owners is how it can be helpful in determining the right keywords my brand can use for fresh content and social media. By understanding how your audience searches for something related to your business, you can target creating content related or relevant to their search behaviors. This will help you strategize your social media marketing better. User search intent can also be beneficial for businesses because through this, you will know what your audience desires, not only your physical products but up to the services you can professionally offer to them. Lastly, knowing your audience’s search behavior can let you know how the audience perceives it with the amount of time they stay to read and consume your content. When they exit one of your pages immediately, it’s time to think about how you did your content and check out what may have gone wrong or underwhelming. How to enjoy the benefits of search intent for your business Identify the kind of search intent a user has upon searching for somethingThere are four different kinds of search intent. Upon these 4, what does your audience usually search? By identifying the kind of search intent your customer consumes more, you can focus on creating content related to that kind. Create content that answers what the user needs based on their search intentPeople search online because they need answers for their questions. Take advantage of this fact and provide them the answer or solution they need. Create content, target the keywords, and write the blog posts that are connected directly to the search intent. Since your target is to be ranked as high as you can in search engines, make sure that besides being direct to it, you can still capture and interest your audience to beat the competition among other websites. Target to attract users who always consume the first results givenCreate the content that you think will be the first one to be seen on search engines when someone searches for a topic. Ensure that you use the proper keywords so that they will be directed to you. Are you now ready to explore and check the search intent of your audience? Make sure to start targeting your future content releases around your community’s search intent so that when they need something related to your business, it is to your website they will be redirected to again.
